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Writer's pictureKirsty Graham

Dirt and Water Candles Visual Identity

Updated: Jun 29

The Dirt & Water Clay Candle Collection features a sophisticated and elegant design that marries nature-inspired aesthetics with a refined colour palette. The candles are visually enhanced by embossed floral patterns that correspond to their distinct scents. The branding and design elements reflect a harmonious balance of earthiness and luxury, capturing the essence of the brand.



Candle brand concept
Dirt and Water Candle brand concept


The name


"Dirt & Water" likely reflects the natural and elemental inspiration behind the brand. Here's a detailed breakdown of why this name is fitting:


Natural Elements


  • Dirt: Represents the earth, from which clay is derived. It symbolizes the raw, organic materials used in making the clay candles.

  • Water: Essential in the process of working with clay, water is a fundamental element in shaping and moulding the material. It also evokes a sense of purity and fluidity.


Candle Design


  • Material: The candles are made from high-quality clay, providing a natural and earthy feel.


  • Embossing: Each candle features intricate embossed designs that correspond to the scent. The embossing adds a tactile and visual richness to the candles, making them not just a source of fragrance but also a decorative piece.


  • Patterns: The embossed patterns are detailed floral motifs, with each scent having a unique design:

  • Vanilla Bean Warm Tobacco: Features delicate orchid flowers.

  • Black Orchid Amber: Showcases lush, detailed floral patterns.

  • Peony Sage: Embodies soft and intricate floral engravings.


Colour Palette

The colour palette for the collection is carefully chosen to evoke a sense of calm, nature, and sophistication. It includes:


  • Soft Beige (d6d0c4): Used for the Peony Sage candle, this colour represents purity and tranquillity.

  • Warm Taupe (918577): Associated with the Black Orchid Amber candle, this hue gives a cosy and luxurious feel.

  • Slate Grey (6c6b68): For the Vanilla Bean Warm Tobacco candle, this colour adds a touch of modern elegance.

  • Dusty Blue (8da2bd): An accent colour that complements the primary shades, adding a hint of coolness and serenity.


Branding Elements

  • Logo: The D&W (Dirt & Water) logo is sophisticated and modern, featuring elegant typography that reflects the brand's upscale positioning.


Dirt and water logo
Dirt and water candles logo

  • Font: The font used for "Dirt & Water" and the candle scents is a stylish cursive that adds a personal, handcrafted feel to the brand.

  • Imagery: The use of imagery, such as water splashes and close-ups of clay, ties back to the brand's name and reinforces the natural and artisanal quality of the products.


Scent Descriptions


  • Vanilla Bean Warm Tobacco: A rich and comforting scent with notes of sweet vanilla and warm tobacco, perfect for creating a cosy atmosphere.

  • Black Orchid Amber: An exotic and luxurious fragrance combining the deep, sensual aroma of black orchid with the warmth of amber.

  • Peony Sage: A fresh and floral scent that blends the delicate fragrance of peony flowers with the herbal notes of sage, evoking a sense of tranquillity and rejuvenation.




The Dirt & Water Clay Candle Collection is a beautifully crafted line that emphasizes both aesthetic appeal and sensory experience. The use of embossed designs, a refined colour palette, and luxurious scents makes these candles a perfect addition to any elegant home décor.


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