The final logo design for "Phil McLaren Electrical" is a powerful representation of the Phil's expertise in electrical services, with a modern and dynamic visual identity that sets it apart in the industry.
Final Artwork
Logo Text:
The main text "Phil McLaren Electrical" is in a bold, sans-serif font. The white text stands out prominently against the black background, ensuring readability and contrast.
Colour Palette:
The primary colour palette consists of black (background) and white (main text). This classic combination exudes professionalism and simplicity.
Gradient Orange Accents: Introduce an eye-catching gradient effect with shades of orange, transitioning from a darker shade at the top to a lighter one at the bottom. These accents should be strategically placed to add depth and energy to the design.
Lightning Bolt:
A stylized lightning bolt runs diagonally through the P of the main text (from top left to bottom right). The lightning bolt is in the same gradient orange as the accents, seamlessly blending with the text.
The lightning bolt symbolizes electrical energy, speed, and expertise, which align with the electrical services offered by Phil.
Electrical Component Accents:
To further emphasize the electrical theme, incorporate subtle, abstract representations of electrical components (such as wires, plugs, or circuits) within the logo. These are in the same gradient orange colour scheme.
These accents should be placed around the text and the lightning bolt to create a cohesive visual narrative.
Overall Layout:
Ensure a balanced and symmetrical layout that is visually appealing and easy to recognize.
Experiment with different variations and sizes of the lightning bolt and electrical components to achieve the desired visual impact.
Versatility:
the logo is designed to work well in various sizes and applications, from business cards to signage and digital media.
Create both horizontal and vertical versions of the logo to accommodate different design needs.