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Phil McLaren Electrical Logo Design

The final logo design for "Phil McLaren Electrical" is a powerful representation of the Phil's expertise in electrical services, with a modern and dynamic visual identity that sets it apart in the industry.

Final Artwork

Logo Text:

  • The main text "Phil McLaren Electrical" is in a bold, sans-serif font. The white text stands out prominently against the black background, ensuring readability and contrast.

Colour Palette:

  • The primary colour palette consists of black (background) and white (main text). This classic combination exudes professionalism and simplicity.

  • Gradient Orange Accents: Introduce an eye-catching gradient effect with shades of orange, transitioning from a darker shade at the top to a lighter one at the bottom. These accents should be strategically placed to add depth and energy to the design.

Lightning Bolt:

  • A stylized lightning bolt runs diagonally through the P of the main text (from top left to bottom right). The lightning bolt is in the same gradient orange as the accents, seamlessly blending with the text.

  • The lightning bolt symbolizes electrical energy, speed, and expertise, which align with the electrical services offered by Phil.

Electrical Component Accents:

  • To further emphasize the electrical theme, incorporate subtle, abstract representations of electrical components (such as wires, plugs, or circuits) within the logo. These are in the same gradient orange colour scheme.

  • These accents should be placed around the text and the lightning bolt to create a cohesive visual narrative.

Overall Layout:

  • Ensure a balanced and symmetrical layout that is visually appealing and easy to recognize.

  • Experiment with different variations and sizes of the lightning bolt and electrical components to achieve the desired visual impact.


  • the logo is designed to work well in various sizes and applications, from business cards to signage and digital media.

  • Create both horizontal and vertical versions of the logo to accommodate different design needs.

First Pass (Design Ideas)

Second Pass (Design refining)

Final Pass (Design finalising)


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